OK, OK… so there’s no sex here today. For those of you who came here for that, well, if you’re an entrepreneur, hopefully you’ll stick around anyway. It’ll be worth it. This video addresses a deadly poison that’s been spread by best-selling hucksters and marketing molesters alike. That includes one of the most damaging fantasies to ever be put into the mind of entrepreneurs eager to accumulate a 7-figure net worth — the 4-Hour Workweek.

In part two of this video series I’ll enlist the help of Gene Simmons to debunk a common, but VERY dangerous misconception of time. (Dangerous at least if your want to create six and seven figure income.)

You’ll learn a concept that will freak your mind…actually, it’s how to create 1,664 hours out of thin air. Hours that your competitors miss and you can gain.

But it’s a mindset only held by 1-Percenters and practiced by effective entrepreneurs not just like Gene Simmons, but others like Donald Trump, Richard Branson, Martha Stewart and any other mega-successful business owner you can name.

1,664-hours and turning 1-hour into three, four or five!

In this video I keep things light, but don’t be misled into thinking this is a joke. This is a drop-dead serious concept, that if you grasp, will separate you from the 99-Percenters and give you the keys to unlocking the business kingdom you’ve dreamed of.

But if you’re thinking you can just “vision” your ideal business and “imagine” your way into multi-millionaire position, you probably won’t like this video. But give it a shot anyway, it could be the wake up call that turns your business, and your life around.

No joke!

You’d think that Gene Simmons was just trying to be funny when he laid out this concept on time management.

These are some tough words that go against the fantasy told in the book, The 4-Hour Workweek. Frankly, that book did more damage to entrepreneurial drive and success than any business book I’ve ever seen. I have several friends who, despite my warnings, bought in hook, line and sinker, and pulled back on the reins to create their “4-Hour workweek.”

In so doing, they set the stage for their competitors to blow right past them and take ground from under their feet. By the time they realized what happened and how they’d been misled, they had 6-12 months of “catching up” to do JUST to get back to where they were before. Only now they were a year or more behind competitors that they were ahead of before that. It was a disgusting, painful thing for me to watch.

Now don’t get me wrong. It’s not that I don’t believe in the 4-Hour workweek. I do! It’s just that my definition is very different than Tim Ferris’s. My 4-hour workweek means my week, no matter how long, includes a MAX of 4-hours of tasks I don’t like doing.

I know that both because of 30-years of business ownership experience, and most recently, because I broke the code for optimally divding my time between Routine, Trouble-shooting and Project-based tasks. If my idea of a 4-hour workweek makes more sense and seems more quickly achievable, you want to check out these two videos on breaking your Time Code.

“Have to” vs. “Want to”

1-Percenters have things set up so they are regularly doing the things they WANT to, the 99-percenters HAVE to do what they do ALL THE TIME. That’s because 1-Percenters think very differently about time and about their business.

They know they have the CHOICE to create time if they want to. And in those cases where they may “have to”, like in the case of emergencies or other circumstances out of their control, they know exactly how to create those hours, and exactly how and where to reset to when the crisis is over. 99-percneters go into crisis mode…and live there, never know ing why they always “have to” do what they do in their business.

Putting yourself in the position of knowing what type of tasks you want and in what mix is what your Time Code is all about.

What’s your take?

I agree with Gene Simmons, that work is indeed Holy. What about you? Do you love what you do and consider it a blessing? If not, why not?

Do you see how, even though you may not take advantage of the entire 1,664 hours we talked about here, that this is a time mindset that you now have to put to work for you when you are starting a new business, expanding a new division of your existing business, and, something we all face now — growing your business in the New Economy?

Do you think it really is possible to bend time and get three, four and five hours of results out of one hour when you’d doing things right? Haven’t you experienced that on vacation or when you first fell head-over-heels in love with someone?

Share some psychological nudity in a comment below.

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Time…it’s the one area that no one can deny we are all equal in. And it’s the one thing we all wish we had more of. Some people would tell you that you can become more “efficient” by getting better at “Time Management.” Well, you know what, to be perfectly straight with you — Time Management is B.S.!

In this 7-part video series I’m not only going to debunk the fallacy of Time Management, you’ll be learning how to actually CONTROL time and make it do your bidding.

Time Control: the universal multiplier

Before you watch the video below, let me ask you a serious question. How would your life be better if you knew EXACTLY what types of tasks to focus on to get 2X as much of the RIGHT things done in 1/2 the time with 10X the fulfillment to boot?

This isn’t hype, hope or any other dead end. It’s the least you can expect when you turn your thinking about time on it’s head.

In this first video of the 7-part series you’ll learn:

• The ONLY four areas that 1-percenters focus on in their business

• The three types of tasks we all deal with each day (and how we each have a different ratio of time we need to spend on each)

• The CRITICAL gap between “efficiency” and “effectiveness” (and why efficiency could easily cripple or kill your business)

Watch the video and begin turn your ideas of time inside out…

So what do you think?

• How much does time have to do with you having the type of business you want?

• How does the way you’re currently using your time impact your profits? Could you be doing better?

• What do you think about “efficiency” vs Effectiveness? What are some ways you’ve experienced the difference in your life?

Having complete control over your time, how you distribute the 24-hours you have in your day, your Time Code — that is the single factor that multiplies and magnifies (or divides and depletes) your performance, profits and fulfillment. What are you going to do today to start controlling your time differently?

1-Percenters understand that “time is money.” To 99-Percenters, the masses putting in a half-hearted effort, that’s just a trite little saying. But frankly, that’s one big reason why they’re in with the masses, not sitting at the top of their game with the elite 1-Percenters.

If you’d like to get the inside scoop on what 1-Percenters know, check out this video on time control using your personal Time Code. In the two videos we share how we were able to use time as a multiplier to go from generating $1,200/day to an average of $2,800/day!

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